HEAT. IN ACTION
how we do
brand marketing.
A collection of recent work. We help brands strengthen their positioning and make their mark.
We work with a diverse range of brands at every stage of their lifecycle and we’re ready to help you too.
THE
WORK
We partner with B2B and B2C brands across global markets, operating as an extension of their team.
Discover our latest work, plus standout highlights from Gen's portfolio.
CLIENT
WORK
HEAT. PARTNERS
digital. CONTENT & CREATIVE.
SUZANNE LEAL
CONTENT IS KING.
Elevated a personal author brand through creative development, copywriting, social media, website optimisation and email marketing - with staggering results in six weeks.
WEBSITE DESIGN & DEVELOPMENT
KEEP GROWING THERAPIES
WEB THAT WORKS.
Designed and developed a website for KGT - a mobile occupational therapy business, built to attract and convert new clients.
COMMUNICATIONS. DIGITAL & SOCIAL.
WOMEN TALKING FINANCE
MESSAGE MATTERS.
Refreshed website communications for Women Talking Finance - sharpening clarity, strengthening brand voice and optimising content for SEO performance.
DIGITAL & SOCIAL.
DIRECT PAINT
DIGITAL strategy that sticks.
Refreshed Direct Paint's digital strategy and upskilled their internal team – sharper content, smarter targeting, a channel plan they can run themselves.
DIGITAL & SOCIAL. COMMUNICATIONS
KATHRYN HEYMAN
DIGITALLY DRIVEN.
For an author client, we delivered a targeted digital campaign to promote an online writing program. Within 12 weeks, the program had completely sold out.
GEN’S
PORTFOLIO
FROM THE FOUNDER
BRAND STRATEGY
BACKYARD FARMER
BRAND AT CORE.
Launched Backyard Farmer into Bunnings, Mitre 10 and independents nationwide. Clear brand positioning, distinct identity and rapid growth in just 18 months.
3.9M
9,184%
Impressions served on Instagram
Follower growth on Instagram
campaign delivery
THE BLOCK 2025
CAMPAIGN DELIVERY.
Delivered a major multi-brand sponsorship for The Block – Trojan, Tuscan Path, Pope and Northcote Pottery. Live nationally across Channel 9, Bunnings Warehouse and brand-owned channels.
RECORD SALES
58%
Trojan hand tools, three consecutive weeks of record-breaking sales
Uplift in decor sales year-on-year
PARTNERSHIP MANAGEMENT
MELBOURNE UNITED (2024 – 2026), THE BLOCK (2025, 2026), GROW IT LOCAL (2024 – 2026)
POWERFUL PARTNERS.
Led brand alignments across Australian sport, television and community. Ran the day-to-day operations, maximised ROI for all partners.
SPONSOR RECALL
Trojan's Melbourne United recognition rose from 73% to 95% in one season. Top four most recalled sponsors in NBL25.
TENDER SUBMISSIONS
MCDONALD’S, KFC, CRAVEABLE BRANDS & WOOLWORTHS
PITCH TO WIN.
Crafted winning tender submissions and proposals for iconic global QSR brands, combining persuasive communication with visually engaging presentations.
winning tenders
Multi-million dollar wins and extended supply with McDonald's, Craveable Brands, KFC and Woolworths.
READY TO MAKE YOUR MARK? Let's talk strategy and business goals, then hit go.
DON'T TAKE OUR WORD FOR IT.
“Gen came recommended to me and I have been extremely impressed by her skills and creative flair. She has helped me refresh my social media strategy and channel plan, providing expert support with creative development and copywriting.
To coincide with the launch of my latest novel, Gen successfully boosted my public profile and my social media following.
Working with Gen to better manage my social media presence has freed me up to both focus on my new novel and interact with my readers and the writing community. Gen is enthusiastic, innovative and encouraging and I highly recommend her”
— SUZANNE LEAL / Author, Facilitator and Online Bookclub Host
“Gen reviewed and refreshed my website last year. She met with me and took a strategic approach to look at all aspects of my marketing from communications, social media channels and maximising the content I already had as well as making other valuable recommendations, which she efficiently implemented.
Gen is an absolute delight to work with - nothing is too much trouble, big or small. Extremely timely with getting work done at a very high standard. Her communication, ideas and updates are also excellent. I can recommend her work to anyone wanting support, strategy and implementation of anything marketing related. Thank you Gen, so very much.”